Making brands more Likeable, loveable, shareable ... thus buyable.
Brands must give us better reasons to interact with them than USPs, product benefits or pricing. A brand should be someone you appreciate! A friend you like to be seen with. Because he shares your attitude towards life. And makes you feel recognized and well entertained. Because he has stories to tell that mean something to you. This consumer centered, purpose driven approach is what I believe is best to create emotional user/brand experiences. But maybe have a look yourself …
How to boost your brand awareness by giving away your TV media slots for free.
During lock-down eastern 2020 Rotkäppchen had a TV flight for their brand commercial ready to be aired. We convinced them to donate the complete media flight to the people instead. To let families send messages to their friends and loved ones via German TV. It made way bigger impact than any TV commercial would have ever made. And a heart warming brand experience. Watch here: #nähesenden
Ich bin raus!
The SCHÖFFEL brand relaunch.
In 2013 the complete German outdoor market only knew one idea: extremes. Allmost every brand was celebrating outdoor spirit in almost identical imagery and language. We took a different path. Towards a unique and strong brand attitude that turned the whole German outdoor market upside down. Putting Schöffel in a leading position. The film went viral and people shared our simple social media formats. All because "Ich bin raus" perfectly matched the collective mindset of the whole outdoor nation.
Turning DEutsche Bahn’s Enviromental engagement into a unique Product innovation.
Deutsche Bahn wanted to highlight their sustainability efforts. But instead of creating big greenwashing ads we made something way more convincing: honey. Gleisgold is a honey produced on closed-down rail tracks. Bee farmers could and still can place their bees for free on these grounds owned by Deutsche Bahn. Gleisgold was sold in the ICE on bord bistro and in the Deutsche Bahn Online-Shop. Gleisgold created a lot of talk and almost 6 million media impressions, based on a ridiculously small budget.
Are you worth a Radeberger?
Quality wise Radeberger is one of Germany's most sophisticated beer brands. Now it finally has the storytelling and campaign platform it deserves. "Are you ready for Radeberger?"
Silently Breaking through the indifference.
Human rights are taken so much for granted that public awareness campaigns started more and more to use shocking imagery. To the point where even shocking is taken for granted. Time for something different. The incredibly emotional illustrations of the “End Inhumanity” Campaign express Amnesty’s brand core in the most disarming way – silently screaming out amnesty’s key message: There is hope, if we stand up together. End inhumanity!
Among others it won Cannes Gold 2016.
Making today's least interesting ADvertising medium more interesting: NEWSPAPERS.
"What happens in the world happens for your ad."
Viral and PR campaign for German Newspaper Association to promote advertising space in newspapers. Turning the newspaper content, all the important news from all over the world into what they are for advertisers: the perfect teaser campaign for your campaign: What happens in the world happens for your ad. The viral won ADC Silver in 2014.
A very different kind of corporate brochure for ZeitungsMarketingGesellschaft ZMG.
This is an example of the yearly
If you want people to post fotos of your product ... just paint it green!
To make people online get a bit more in touch with Deutsche Bahn's sustainability engagement we made it literally more visible ... and then made it a game on Instagram. From the 263 ICE trains with the classical red stripes two were painted green. Spotting and posting them obviously is quite a fun game. #grünspotting
Giving germanys biggest champaign brand the charming and agreeable campaign it deserves.
While most other sparkling wine brands in Germany act more or less like distant, upper-class products, Rotkäppchen is embracing the ones who made it market leader in Germany: it's fans. Rotkäppchen is reminding us to not just follow the celebration routines, and instead make the very best out of every moment in life – together! Because "The moment is us!" The new campaign launched in 2017 is a campaign to make any media social media.
Giving the 70th Birthday of germany’s leading newspaper a meaning for all Germans.
Finding a deeper truth about your brand or giving it a greater meaning is always the best way create emotional branded content. This was the film we created to introduce Angela Merkels happy birthday speech at the F.A.Z. 70th anniversary ceremony.
JOIN the universal Fight for happiness!
International image film for the Coca Cola trademark celebrating the Coca-Cola brand purpose, brand attitude, brand core ... you know, this happiness thing. Because we should take nothing for granted – not even happiness!
Celebrating the kiss of cola and Orange 3.0: Mezzo Mix.
Teens are into kissing. That is why they love Mezzo Mix – the kiss between Coke and Fanta. It was time to push it closer to what a real kiss really means!
Making the coca-cola product range a fun happy ride.
In my 2016 COCA-COLA product range online film for teens every Coke product becomes a 100% happy choice. In a GIF a fuck kinda way.
That was just some CANNES winning Print work.
Some rather traditional Cannes Lions for ZMG and SAP.
